Price Is Right Theme Song Ringtone
Price Is Right Theme Song 1972

This episode was written and produced by Mike Baireuther.
As a young composer, Edd Kalehoff was looking for his break. In the early 70s he struck gold, writing for the theme song and music cues for The Price Is Right. However, suspect business dealings would cast a dark shadow over this hallmark of daytime game shows for decades.
MUSIC FEATURED IN THIS EPISODE
We Three Kings by Drew Holcomb and The Neighbors
Just Watch Me Now (instrumental) by Lady Bri
Cherry (instrumental) by Chair Model
Grey16 by Tangerine
No Limits (instrumental) by Royal Deluxe
Me and My Friends by Juliet Roberts
Airliner Remix (Instrumental) by Secret American
Twenty Thousand Hertz is produced out of the studios of Defacto Sound, and hosted by Dallas Taylor.
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View Transcript ▶︎

[music in]

You’re listening to Twenty Thousand Hertz. I’m Dallas Taylor.

If you are from the US, that song means Plinko, spinning the big wheel, and showcase showdowns on The Price Is Right. This game show is a hallmark of American daytime television. If you’re outside of the US and haven’t seen the show, it’s the pure joy of retail therapy distilled into one hour of games. It’s centered around guessing the prices of stuff you probably don’t need, and in my opinion, it’s the most perfect game show ever.

[music out]

[Music clip: Price is Right Modern Intro]

The sound of this show is iconic. It’s like a slot machine on jackpot, fueling frenzied fans in the studio audience eagerly waiting for the chance to “Come on down!” and be contestants.

[SFX clip out]

But even devoted fans of the show might not know that The Price Is Right, used to sound completely different.

[Music clip: Original Price Is Right Intro]

This is from the original Price Is Right, which premiered in 1956 on NBC with host Bill Cullen. That’s right, there was a host BEFORE Bob Barker. Impossible! The original show was way more subdued, to put it lightly. Well-dressed contestants sat behind podiums on stage, and did their best to guess the prices of items.

[SFX clip: Price Reveal]

In the classic version of the show, this is the structure of the qualifying round to get into the actual game.

[SFX clip continued: Price Reveal]

So, that sounds about as fun as wandering the aisles of a department store, but the original Price Is Right lasted for nine years before being canceled.

Then, in the early 70’s, pioneering TV producer Mark Goodson decided to revive the show. Goodson, along with his business partner Bill Todman, created many of the most famous game shows in history, including Family Feud[sfx], Match Game[sfx], and To Tell The Truth[sfx].

At the same time, a young composer named Edd Kalehoff was just getting his start making TV show themes.

Price Is Right Theme Song Ringtone

[music in]

Edd: I had recently come to New York and I met a guy that turned out to be not such a nice guy but he had a lot of themes going on television. Introduced me to Mark Goodson and Bill Todman, the game show kings of the time. And I started out doing a few of the smaller games .. Password and I've Got a Secret. Those shows that he has bringing back on television.

Edd: And then he was going to bring back The Price is Right, he was going to take it to Los Angeles.

[music out]

Needless to say, American culture and television changed dramatically from the premiere of the original Price Is Right in the late fifties to the it’s early seventies revival. For the show to stick with modern audiences, it needed a contemporary sound.

[music In]

Edd: Mark Goodson had already been hearing the Moog synthesizer, which I had gotten from Dr. Moog. He was intrigued with this new sound and one of the first people to really delve in… and there was actually nobody doing much with melody. Being a kind of a jazz guy and very varied in my styles, I was playing a lot of different kinds of music on the Moog, which does incredible things.

Edd: The great influences on me were the great movie composers. I loved writing accessible music. I loved writing stuff that was intelligent, what I would call intelligent.

[music out]

Edd: Mark Goodson was really a special guy. He was unique in a lot of ways. Certainly a genius of games. And there were no show runners. It was Mark. Mark enjoyed coming to my studio on 45th Street and 5th Avenue in New York. He got out of his tower up on Park Avenue and could come down and hang with the truth and soul network, as I called it.

Edd: He said, 'Well, what do you have for me?' Ed: I like to say the name of the show in the melody. So I said, 'The Price is Right. Yeah, yeah. The Price is Right.' [Music clip: Price is right theme song] 'The Price is Right. Yeah, yeah. The Price is Right.'

Edd: And he said, 'I like that.' And of course, if he started to wiggle his foot you knew you had him.

Edd: And so, it was kind of a groovy sound. And that's how I presented the theme to Mark and he said, 'Okay, kid. How much to go do it?' So I came up with a price and, 'Okay. Go do it.'

Edd: So I said to him, I said, 'Mark, why don't you ever challenge me with my budget to go and do this music?' And he said, 'Look, that's what it costs. If you say that's what it costs, that's what it costs.'

Edd: He didn't hear another note until I showed up at CBS in the sound booth and played it when they were loading in the first week of shows.

[music in]

.but, we’re getting a little ahead of ourselves. Let’s rewind to find out how Edd recorded this iconic theme.

Edd: At that time we were doing a lot of London business for other projects and I had great orchestras over there. So I went to London [SFX: jet airplane flyover] And took a synthesizer over there. Customs had a great time trying to figure out what it was. The Cold War was still on. They thought I was a spy.

But once Edd got setup in the studio in London, some real magic began to happen with the session musicians.

Download safari browser download safari for mac 10.7 5th. Edd: Once you have good guys, the best players in the world that mastered their instruments, you can't go wrong. It's like having the best orchestra in the world to play your stuff.

Edd: They get the music and they go, 'What do you want? We know the notes. What do you want it to be?' And I tell them a story about, 'Well, this is going to be, tell them what won, Johnny.' These guys would play that way.

Edd: I got to give them credit.

[music out]

Edd: So I learned the art of if you have a good pocket .. meaning the good pocket of the rhythm .. the drummer made that happen.

[Music clip: Price is Right drum cover]

Edd: It was almost a swing thing, almost a dotted 8th feel but it wasn't. It was written in 16ths, which are even.

Edd: What a drummer. I said, 'How'd we get him?' 'Well, you were like you'd been here a couple times before. And so they said yeah. We want to see who this Yank is. Who this Edd Kalehoff guy is.'

Edd: He made it swing. And these players over there they got behind it. And they said, 'Hey, this isn't TV music. This is something else.' They made it come to li